Why rebranding?
This transformation is not just about aesthetics: it’s the result of a shared journey, born from listening, innovation, and the desire to express who Specialcavi is today and where it aims to go tomorrow. The new visual identity is designed to support strategic growth and strengthen the company’s market positioning, with a clear focus on the future.
A logo that speaks of connections
The new logo is accompanied by a clear and distinctive payoff: “We Bridge People.” A message that encapsulates the essence of the company: creating connections, both in a tangible way – through cables – and in a human sense, by valuing people and relationships.
A new space, designed for those who live it
The new brand is a broader and more coherent container, designed to welcome and engage everyone who experiences it daily. An identity that gives shape to the values that have always guided us and will continue to do so in the future.
To learn more about what’s changing – and what’s not – please refer to the attached communication.